After a tough 2024 marked by strikes and budget cuts, production volumes are expected to recover in 2025. The industry is projected to reach about 80% of 2022 production levels, with more stability returning to project pipelines.
The industry is poised for a 7% CAGR (compound annual growth rate) in production spending from 2024 to 2026, with established hubs like the US, UK, Canada, and Western Europe expected to see growth of around 6%. While production volumes have recalibrated, growth remains a key priority in these regions.
The "Peak TV" era may be over, but the industry is focusing on sustainable, profitable content production. While the volume of productions may not return to its previous highs, the emphasis will now be on creating high-value content that resonates with audiences and drives revenue.
The production landscape is bouncing back from its post-strike slump. As production volumes recover, the focus is shifting from sheer volume to profitability, creating new opportunities for content creators to thrive in a more sustainable and financially responsible environment.