Global Production Dynamics: How Incentives, Local Content, and Tax Benefits Are Shaping Production

Incentive-Driven Locations: The Global Production Race

Global production is shifting, driven by competitive tax credits and financial incentives in countries like the UK, Canada, and New York. These locations are drawing productions away from traditional U.S. hubs, creating a global "tax credit war" where studios are strategically relocating production teams to take advantage of the best incentives.

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The UK’s Growing Influence in Global Production

The UK is emerging as a major player in global production. With robust tax incentives and competitive labor rates, the UK is increasingly becoming a preferred destination for productions. As a result, studios are flocking to the region to take advantage of favorable financial conditions.

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Local Content Mandates: Global Streamers Adapt to Regional Markets

Local content mandates in Western Europe are pushing global streamers like Netflix and Amazon to invest heavily in region-specific content. These mandates are forcing studios to cater to local tastes and languages, which in turn is fueling production growth in non-English markets.

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Localised Content Strategies: Focusing on Regional Audiences

As the demand for local content grows, global streaming platforms are adjusting their strategies to focus on regional markets. Europe and APAC are leading this charge, with a focus on producing high-quality, non-English content to engage a broader range of viewers.

Global production dynamics are being shaped by tax incentives and local content mandates. Studios are adapting by moving production to more cost-effective locations and investing in region-specific content to cater to diverse, international audiences.

“We may see a ‘tax credit war’ whereby new ‘nimble productions’ move talent around globally to chase the next tax incentives, all running off global cloud-based infrastructure.“ Mark Turner,   President of Entertainment Technologists, Inc.