Film + TV Industry Outlook Q2 2025

Sentiment Analysis & Q2 Forecast

As the film and television industry steps into Q2 of 2025, cautious optimism is emerging across the entertainment supply chain. A recent survey conducted by Vitrina amongst industry professionals reveals that over half of respondents, including those on the production and post-production sides, anticipate increased activity compared to Q1 2025 and the same quarter last year. Notably, nearly two-thirds of production-side respondents forecast a busier quarter ahead, signalling renewed confidence after a challenging period marked by labor strikes and economic uncertainty.

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Sentiment Analysis - Q2 2025 vs. Q1 2025

Sohonet’s analysis, which aggregates industry data based on principal photography starts, further supports this positive outlook. Q2 production counts are projected to increase by approximately 5% over Q2 2024 and 8% compared to Q2 2023. While budget details remain incomplete, early indications suggest a favourable mix, hinting at a steady, if cautious, rebound in production activities.

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Q2 2025 Forecast vs. Previous Periods

However, recovery is proving asymmetrical across the industry. Production companies and content platforms are taking the lead, proactively rebuilding content slates and ramping up development. Meanwhile, post-production, VFX, and service vendors are experiencing a delayed recovery, reflecting structural changes and evolving market demands, including shifts toward unscripted and lower-budget content, and increasing automation in workflows.

Looking ahead, 2025 appears poised for a more traditional seasonal production growth trajectory, culminating in peak activity later in the year. This environment of gradual recovery is coupled with strategic recalibrations across the industry. Companies are emphasizing operational efficiencies, innovative content strategies, and strategic partnerships to navigate this dynamic landscape. At Sohonet and Vitrina, we remain dedicated to providing the insights and clarity needed for industry professionals to successfully adapt and thrive during this transformative period.

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